AI spending without a measurable business case
Three departments have each bought an AI licence. Marketing uses it for drafts, support trialled a bot, and finance runs a pilot with an analytics vendor. Nobody can say which of the three changed a number the board cares about.
- Why it happens
- Tools are bought against vendor demos, not against a baseline of how the work is done today. Without a baseline there is nothing to compare the result against.
- What it costs
- Licences renew on momentum, pilots stall without a decision, and the next AI request is judged on enthusiasm instead of evidence.
- How we approach it
- We time the current workflow, count volumes and error rates, then model the improvement for each candidate with explicit assumptions you can challenge. Every opportunity gets a value range, a cost range and a payback estimate.
- What to measure
- Baseline cycle time and cost per transaction, modelled benefit range, and the percentage of AI spend tied to a named business metric.