Complex vendor and buyer workflows
A parts marketplace needs vendors to list inventory, buyers to request quotes and the operator to approve new vendors and resolve disputes. The first version handled orders but handled everything else in email.
- Why it happens
- Marketplaces involve at least three parties with different goals, and the happy path is only a fraction of the flows.
- What it costs
- Operations staff become the workflow engine, and trust issues slow growth.
- How we approach it
- We model each party's journeys, including disputes, returns and exceptions, and implement them as explicit states with notifications and permissions.
- What to measure
- Share of transactions completed without operator intervention, dispute resolution time and vendor activation rate.